Valentino
Born in
Roma Project
In this unofficial collaboration, we explored how Valentino's Born in Roma fragrance line could be reimagined through 3D visualization, and social media campaigns.
Vision & Planning
The project is an unofficial creative exploration by Bold Frames, imagining how Valentino’s "Born in Roma" fragrance line could be presented in a new way through both 3D product visualization and modern social media campaigns. The vision was to blend luxury, Italian heritage, and bold design by creating high-end 3D renders and striking digital artwork that elevate the brand image for online audiences. Planning involved carefully designing visual assets for various product versions (Donna, Extradosé Donna, Green Stravaganza, Yellow Dream), ensuring that each fragrance variant had a distinctive visual story and mood. The execution targeted engaging, shareable content for social media, including photorealistic mockups, moodboards, sketches, and animated sequences, all tailored to attract attention and encourage interactions with the brand.
Collaboration between 3D artists, social media designers, and presentation specialists allowed the project to cover every aspect from initial concept and moodboard to final delivery and online identity.
Website Brand
29th April 2018
Build & Launch
The build phase focused on creating high-quality 3D product renders and digital assets using Blender and Photoshop, emphasizing luxury and Italian style across the fragrance collection (Donna, Extradosé Donna, Green Stravaganza, Yellow Dream). The team developed photorealistic mockups, sketches, before/after comparisons, and moodboards to guide visual direction and ensure cohesive branding for each product variant. Launch planning centered around designing content for social media, including multiple waves of post series (Social Media Designs v1, v2, and 3D Social Media Designs), optimized for engagement and brand identity.
Final delivery included full presentation modules tailored for Behance, mockups, and creative advertising previews, enabling maximum exposure and interaction with fans and creators online. This build and launch workflow ensured the project’s visuals were both striking and well-suited for digital campaign environments.
(What did the project achieve?)
(Project)
